![]() We break down each platform to help you understand where your content will thrive. This article is here to help you decide which platform should be home to your video content. But the strength of each platform lies in their differences. These platforms are all conceptually similar in that they allow users some video capabilities. As video continues to evolve as the primary storytelling medium for brands and creators, more and more traffic is coming from social video platforms like Instagram, TikTok, Snapchat, and YouTube. And with so many mobile-first apps, you can create video content cheaply and easily using nothing but your phone.īy 2022, online videos will make up more than 82% of all consumer internet traffic. This is because video content typically performs best with most social media algorithms – it captures viewers’ attention for longer and keeps them on the apps. You might have noticed that the amount of video content has increased significantly over the past few years. If you haven’t been living under a rock, you’ve probably logged into a social media platform recently.
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